This is one of American Canvas' manufactures actions toward providing us better choices!


Continental Clothing has announced their intention to become 100% organic.

Continental have purchased 750 tonnes of ‘100% organic cotton - in
conversion’, which is due to be harvested in October. Thereafter, from
November onwards, all Continental cotton garments will be 100% organic,
or 100% organic - in conversion. Continental will be the first major
manufacturer to do this, and the implications for the apparel industry
is enormous.

Phil (Director of Continental) said “This is a
major step towards going 100% organic – and by developing lasting &
sustainable relationships with organic cotton farmers, we ensure our
future supply of organic cotton in a time when demand might exceed

“The cost of organic cotton in conversion is only
3-5% more than conventional cotton, as compared to approximately 20-30%
more for fully organic cotton, which means that can absorb the increase
and we will not have to increase the prices of our garments.

We will now be offering over 65 styles in 100% organic cotton in
conversion, in addition to our existing organic baby wear and three
organic cotton adult styles.”

“I hope this gives a glimpse of
what the future of the promotional industry might be, by demonstrating
that it’s possible to switch all cotton to organic, not just a few
lines of organic cotton T-shirts within a much larger wholesale
collection of conventional cotton garments.”

A note about the meaning of ‘100% organic cotton - in conversion’

The Global Organic Textile Standard also enables the labeling of cotton
fibre from the organic conversion period, for example '100% organic
cotton - in conversion'. Cotton in conversion is grown on land which
has only recently been converted to organic methods (typically less
than 2 or 3 years). Therefore, although no chemical pesticides and
synthetic fertilizers are being used, residues may still be found in
the soil. This conversion period is very difficult for farmers, who
usually experience an initial drop in yield, while not being able to
obtain premium organic price for their crops. Therefore, purchasing
organic cotton - in conversion is a great way to support farmers making
the difficult transition to organic.

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